"Editorial Use Only" Content
What does “Editorial Use Only” mean and what projects are classed as Editorial?
In short, it means that you can not use that content to promote a product or service.
Editorial content is defined as content that is newsworthy or documentary-worthy, that is providing a commentary on a story outside of a promotional context. For example, all news programming is considered editorial, because it is providing a commentary on real-world events as they happen. Documentaries are considered editorial, providing that the aim of the documentary is not to promote a brand product or service. Even if you are selling your documentary, it is still classed as editorial. Editorial images can also be used for educational purposes, providing the educational content is presented as a learning aid and is factual.
Read our full guide on editorial use here.
Here are some useful guides on the topic of editorial images/videos and intellectual property: